Search Engine Marketing Jobs
There are many reasons to consider a job in search engine marketing; the industry has recently exploded into the mainstream, there is a shortage of experts and the pay is incredible, just to name a few. Businesses are eager to be seen by online searchers and will pay a premium price for the opportunity. According to an article on MSN Careers, the position of search engine optimizer is considered to be one of four jobs on the cutting edge right now. Search engine optimization (SEO) is considered to be a division or search engine marketing and simply means an individual or company that increases a website’s traffic by upgrading its search engine page rankings (SERPs)
VA SEO Company says that, “Because there is a shortage of experts in this relatively new field, SEOs may receive many job offers and the jobs are extremely profitable. There is no need for a college degree in this field; most SEOs are self-taught. The learning process comes from experimentation with their own websites, researching trends and attending conferences.” Everything necessary to become a search engine marketer can be learned online; it’s just a matter of finding the information. However, those with a marketing degree or industry certification in search engine marketing may have an advantage over self-taught SEOs when it comes to the interview process.
SEOs with five or more years’ experience may make as much as $90,000 per year; the entry level salary for an SEO is between $30,000 and $45,000. While no degree is required, one must spend time researching and reading anything related to search engines on a daily basis. There is much information available in the form of articles, forums, ebooks, blogs and newsfeeds. Then one must put the knowledge they have gained to use by practicing on your own websites, friends websites; basically any website that will allow you to experiment. It is not necessary to have programming knowledge, however basic HTML will help. This can be learned online as well.
A career in search engine optimization or search engine marketing allows you to be your own boss (just like with a custom website design job); you may even be able to do a majority of the work from home. And, as mentioned before the demand for SEOs is certainly growing; there are more jobs available than there are skilled SEOs to fill them. Once you have become an experienced SEO you will have the luxury of choosing only the most lucrative jobs. SEO skills are portable; you do not need to be tied to an office, you can work on the beach if you want to. The flexibility of a career in search engine marketing is an advantage over other career choices, if you have a laptop; you’re pretty much open for business. Flexible work hours, low startup costs, the ability to be your own boss and an excellent income makes a career in the search engine marketing field an outstanding choice.